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Emotional and Rational Appeals in Public Service Advertisement: The Role of Self- vs. Other-Oriented Types on Perceived Effectiveness Master Thesis
Gruzlo, Alina
March 2022 -
How do you stand on Nike’s ‘You Can’t Stop Us’ advertisement? A cluster analysis on consumer perception regarding narrative advertisement with a message of social inclusion. Master Thesis
Costantini, Deborah
March 2022 -
Assortment Size within the Sharing Economy: The Role of “Freedom From” and “Freedom To” Appeals on Consumer Attitude Master Thesis
Von Küster, Juliane
March 2022 -
Do less globalized travelers perceive emerging countries' image less favorable? Master Thesis
Tienhooven, Dexter
March 2022 -
Buying your way out of a (mental) crisis Master Thesis
van Gent, Rombout
March 2022 -
Creativity and the Implementation of Marketing Automation Master Thesis
de Visser, Emma
March 2022 -
Student Altruism and Music Events: The Influence of Ticket Prices and Share of Profit Returned Master Thesis
Chasles, Balthazar
April 2022 -
Website morphing in the sustainable fashion context : The effects of matching cognitive style and website interactivity on green trust and purchase intention Master Thesis
Nijssen, Kirsten
April 2022