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Utilizing content analysis (of web scraped data) for advertising research Master Thesis
Idriss, Nissreen
July 2022 -
How to lower grocery emissions? A study of the effective features for carbon labeling Master Thesis
Lee, Farah
July 2022 -
Evaluating sustainable options: how environmental labels can influence consumer behavior Master Thesis
Fischer-Werth, Viktoria
July 2022 -
The Effect of Option Presentation on Decision Making in a Managerial Context Master Thesis
Schep, Jozua
July 2022 -
Effective Advertising for Live Music Events Master Thesis
van der Voort, Wendy
July 2022 -
The importance of emotions in restaurant menus, achieving the highest level of customer expenditure, experience, and quality perception Master Thesis
de Koning, Anouk
July 2022 -
Diversity and inclusion in marketing: trend or necessity? Analyzing the effect of inclusive marketing on consumers’ perceptions. Master Thesis
Huizer, Anouk
July 2022 -
Can products be pretty just because you say so? The effect of marketing copy on consumers’ aesthetic perception. Master Thesis
Negulescu, Andrei
July 2022