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A Product’s Price is Irrelevant, until it’s not: Incidental Price Effect on Willingness to Pay in an Online Environment Master Thesis
Fygou Tsimtsili, Maria
July 2022 -
Empathic Concern, Personal Distress and the Association with Purchase Intention and Willingness To Pay for Sustainable Apparel Master Thesis
Reiß, Lisa
July 2022 -
Comparing the impact of website personalization and website price discounts on visitors’ purchase intentions Master Thesis
Zapryanova, Maggie
July 2022 -
Website morphing for product catalog navigation Master Thesis
Carlini, Nicola
July 2022 -
To what extent are purchase intentions of sustainable grocery products online influenced by website design? Master Thesis
Höller, Elisabeth
July 2022 -
Optimizing Banner Ads Master Thesis
Anaman, Benita
July 2022 -
Dematerialization of Consumption: Sharing Economy, Virtual Realities, and (Digital) Possessions Master Thesis
Cao, Tingwei
July 2022 -
Are physical albums still relevant? Finding the key to reviving the physical album market Master Thesis
Tara Anindya Paramartha, Tara
July 2022