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The effectiveness of creative commercials of hedonic and utilitarian products Master Thesis
Prins, Kirsten
July 2022 -
Creative advertising: is it necessary for all products? Master Thesis
Szwech, Zofia
July 2022 -
A new era of place ambassadorship Master Thesis
Frickel, Puck
July 2022 -
Name it and claim it: an experimental investigation of the relationship between self- expressive customization and social sharing on brand loyalty. Master Thesis
Huisman, Romy
July 2022 -
I share, I feel happy: The Impact of Social Sharing on Sharers’ Happiness in the Fashion Industry Master Thesis
Rassel, Juliette
July 2022 -
To Engage Or Not To Engage? The Influence Of Brand vs. Influencer Branded Content On Customer Engagement On Instagram Master Thesis
van der Aar, Ashley
July 2022 -
The Effect of Automated Feedback on Consumers’ Willingness to Share in Mass Customization Master Thesis
Dirksen, Gitta
July 2022 -
Replicating Human Touch Elements in the Online Apparel Retail Environment Master Thesis
van Prehn, Myley
July 2022