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The effect of disgust in advertisements on consumers’ purchase intention for fast fashion items and sustainable fashion items. Master Thesis
Heerschap, Nathalie
July 2022 -
Motivating Consumers' Intentions To Reduce Meat Consumption | The effect of rational vs. emotional appeals; the emotion of disgust; and personal values Master Thesis
Verhaart, Cato
July 2022 -
Mind Your Emotions, Mind Your Wallet; The Role Of Emotion And Emotion Regulation In Consumer Behavior Master Thesis
Wolkenfelt, Rozemarijn
July 2022 -
The Potential of Augmented Reality to Revolutionize the Cosmetics Industry Master Thesis
Lorenzo Marino, Rosanna
July 2022 -
Navigating the surge of digitising experiences: To what extent does the type of AR virtualisation influence the purchase intention and user satisfaction? A moderated mediation approach. Master Thesis
Crudu, Catalina
July 2022 -
Are virtual fitting rooms worth it? A study on the use of augmented reality on purchase intentions in online shopping environment Master Thesis
Boloor, Tanisha
July 2022 -
The Effects of Social Identity Threat, Need for Symbolism and Non-Ownership Salience on Access-Based Consumption Master Thesis
Balcı, Sare
July 2022 -
Influencer Effect on Advertisment Effectiveness within Different Status Conditions Master Thesis
Koole, Luuk
July 2022