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Are we telling people what they need to know? The Impact of Communication Format on Risk Perception Master Thesis
Taunk, Sakshi
August 2022 -
Direct-to-Consumer Genetic Testing: The Impact of Risk Framing and Fatalism on Risk Mitigation Interest Master Thesis
Nardin, Etienne
August 2022 -
The Effects of Persuasive Interventions in The Form of Labels on Willingness to Buy Circular Apparel Online Master Thesis
Arruda Yallouz, Ana Luiza
August 2022 -
Influencer marketing on Instagram: The influence of influencer-product congruence on brand attitude, moderated by product type and mediated by source credibility Master Thesis
Claessen, Sophia
August 2022 -
The Impact of Foreground-Only vs. Foreground+Background Graphs on Side Effect Aversion: Exploring the Relationship between Graph Format, Gist Understanding, and Preventive Medical Treatment Decisions Master Thesis
Flattich, Larissa
August 2022 -
The word-of-mouth vs. the word-of-machine: an empirical study on the influence of recommendation engines and consumption goals on user evaluations Master Thesis
Nguyen, Tien
August 2022 -
Nudging Choices of Non-Dairy Ice-Cream within Self-Service Terminals Master Thesis
Vaswani, Prathna
August 2022 -
Destination Branding via Sport Events: The Transfer of Image between Mainstream and Extreme Sport Events and the Hosting Destination Master Thesis
Zwaan, Alexander
August 2022