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Organizational identity: current identity & desired identity who is in and who is out? Master Thesis
Methorst, F.
September 2012 -
The effects of the social media efforts on purchase behavior Case of KLM Master Thesis
Boer, R. de
September 2012 -
Is bad publicity good publicity? The impact of negative publicity about a celebrity endorser on brand attitude and purchase intention Master Thesis
Çolak, E.
September 2012 -
From Groupon price promotions to purchase intentions at full prices The mediating role of perceived quality Master Thesis
Kordos, N.
September 2012 -
De evaluatie van de (marketing)organisatie van een mega-sportevenement Een ‘critical incident technique’ perspectief Master Thesis
Verkaik, P.J.
September 2012 -
Powerlessness and luxury consumption Attitude change due to justification Master Thesis
Pires, G.C.
September 2012 -
The effect of reward structures on the willingness to participate in crowdsourcing contests Master Thesis
Doubrovskaia, A.L.
September 2012 -
Leadership styles and internal marketing A relational perspective Master Thesis
Piña Paulino, A.A.
September 2012