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Music for nothing and the gigs for free? An exploratory research on the effectiveness and the success factors of a pay what you want pricing strategy Master Thesis
Dulk, M.L. den
September 2012 -
Are we selfish by nature or is it in the air? The effects of exposure to attainable and unattainable luxury on selfish versus prosocial behaviors Master Thesis
Fedorova, V.
September 2012 -
Viral marketing in politics Master Thesis
Oeltzschner, S.D.
September 2012 -
Are private labels outperforming national brands? A research into the effects of product, personal and demographic characteristics on consumer purchase decision of private labels in the FMCG-sector Master Thesis
Chi, T.
September 2012 -
There is an app for that! An empirical study of the choice drivers of mobile applications Master Thesis
De Almeida Rotondaro, B.
September 2012 -
Mobile consumers and mobile applications How to succeed in the mobile applications market in the category news and magazines Master Thesis
Geus, C.A. de
September 2012 -
When are people willing to participate in an innovation contest? The influences of rewards and corporate social responsibility on the willingness of people to participate in an innovation contest Master Thesis
Veldman, J.
September 2012 -
E-commerce Announcement strategy and timing effects on stock market reactions Master Thesis
Velthuis, S.
September 2012