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A critical perspective on YouTube beauty review sponsorship disclosure: measuring the negative effect of brand sponsored influencer reviews on purchase intention Master Thesis
Verheijde, Julie
August 2020 -
The spectrum of a sports fan: An investigation into the development of sports consumption in the digital age Master Thesis
Adriaanse, Jeroen
July 2020 -
The Effect of Ad Transparency on Ad Effectiveness & The Role of Consumer Attitude Towards Personalization Master Thesis
Lama Muhammad Hasan Elboreini, Lama
July 2020 -
The impact of Sharing a Customization Experience on Customer Satisfaction Master Thesis
Bartsch, Julia
July 2020 -
Brand Salience in the Car Industry Master Thesis
Masteling, Anouk
July 2020 -
Cross-channel Perceived Value and Consistency in the Omnichannel Customer Journey of Fashion Retailers Master Thesis
van Wijk, Gwen
July 2020 -
Determinants of consumers’ intentions to purchase digital formats of videogames Master Thesis
Ko, Devina
July 2020 -
Mirror on the wall...who is the smartest of them all? The influence of smart retail technologies on the customer in-store experience and purchase intention Master Thesis
Georgieva, Adriana
July 2020