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The Impact of GDPR: Are EU Citizens More Interested in Privacy Issues? Master Thesis
Westerik, Michel
July 2021 -
Exclusivity moderating product customization and its implications; Another potential example of why context matters in product marketing. Master Thesis
Vester, Jeroen
July 2021 -
The Influence of Descriptive Norms on Individuals' Conspicuous Consumption Behaviour in the Context of Instagram Master Thesis
Bansidhar, Meenakshi
July 2021 -
Consumer financial decision-making: Saving together, spending separately. Understanding saving behaviour from the perspective of individualism and collectivism Master Thesis
Pengel, Marinka
July 2021 -
Experience vs. product framing: exploring the effects on purchase intention and the role of consumer trust Master Thesis
Rouach, Louis
July 2021 -
Modern-Day Pain of Paying: How Spending From Either Individual or Joint Resources Affects Pain of Paying Master Thesis
Hamelink, Megan
July 2021 -
Consumers' brand choice when shopping for groceries Master Thesis
Stolk, Romy
July 2021 -
The effectiveness of message styles on company attractiveness: warmth versus competence Master Thesis
Sabrina, Sella
July 2021