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What’s in a (brand’s) name? The effects of brand name characteristics on product success Master Thesis
Verma, D.K.
December 2012 -
Music listening habits and music behavior An exploratory analysis Master Thesis
Vilar de Ouro Taveira, T.
December 2012 -
Two small steps, one giant leap: how visual perception influences the walking speed of customers in a retail environment a field study Master Thesis
Dullemond, V.
December 2012 -
Service quality in an electronic higher education context Master Thesis
Küçük, V.
December 2012 -
Who is watching what? Gender differences in sports preferences Master Thesis
Delev, B.
December 2012 -
Athlete’s perception of sport sponsorship Master Thesis
Lieveld, M.R.
December 2012 -
The power of online word of mouth Twitter and its influence on the purchase intention of movies Master Thesis
Türk, Z.
September 2012 -
Product placement in movies Investigating the comedy in a dramatic, adventurous and thrilling world Master Thesis
Boxel, T.F.J. van
September 2012