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A study on consumer motivation and the effect of price discounts on consumer acquisition for sustainable brands. Master Thesis
Berkenbosch, Marle
April 2021 -
Anthropomorphism perception of brands based on first- vs third-party CSR communication Master Thesis
Belt, Roel
March 2021 -
Self-Conscious Emotions and Message Framing on Sustainable Consumption Master Thesis
Brouwer, Marit
March 2021 -
Does a Multisensory Approach to Branding Make Sense? A conjoint analysis on how cross-modal sensory experiences affect how we perceive and evaluate a health-related soft drink Master Thesis
Kelder, Joris
March 2021 -
Saving the earth one click at a time Master Thesis
Stam, Brechtje
March 2021 -
Privacy law: A quantitative study into the effect of the new privacy law on information disclosure Master Thesis
van der Voorn, Remy
February 2021 -
Online Privacy Concerns: Implementing Transparency Efforts through Communication Strategies to build Brand Trust Master Thesis
Acquah, Sophie
February 2021 -
US Politics Nudging Voters Between Candidates in Primary Elections Master Thesis
Beiderwieden, Niklas
February 2021