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Local product perception in Romania An exploratory study of current preferences and future trends Master Thesis
Cismasu, I.
September 2012 -
Building brands on Twitter A study on the relation between brands’ Twitter activities and consumer responses Master Thesis
Nakhla, S.
September 2012 -
The effect of self-construal on time vs. cash donations An exploratory study on motivations to donate and an experimental study on self-construal as donation type determinant Master Thesis
Adel, F.S. van den
September 2012 -
The perfect partner To enhance the evaluation of a brand alliance Master Thesis
Ly, E.
September 2012 -
Reputatiemanagement voor voetbalclubs Master Thesis
Hoek, M.W. van der
September 2012 -
Hospital brand equity The role of doctor reputation Master Thesis
Li, B.
September 2012 -
Public sharing of third-party content on Facebook Master Thesis
Lin, S.
September 2012 -
The use of celebrity endorsement when introducing a sports brand in the Netherlands Influence of different types of sports experts on effectiveness Master Thesis
Schie, J.J. van
September 2012