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Cross-couponing effects on new product introductions in the cosmetic industry Master Thesis
Aantjes, M.D.
March 2010 -
Mobile advertisement Does personalization of the mobile advertisement influences the overall attitude towards mobile advertisement? Master Thesis
Jongerius, F.
March 2010 -
Zipping TV commercials To what extent will brand recognition be influenced when fast-forwarding TV commercials? Master Thesis
Bakker, R.P.
March 2010 -
Evaluating marketing performance What is, what can be, what should be Master Thesis
Schmöhl, M.
March 2010 -
Word of mouth behavior among Dutch consumers Master Thesis
Spierings, M.
March 2010 -
How do promotion design characteristics affect sales results? An investigation of the influence of sales promotion design characteristics on sales in Dutch utilitarian markets with retail scanner data Master Thesis
Thijsen, L.M.A.
March 2010 -
Displaying the unplanned How displays can influence unplanned purchases Master Thesis
Hordijk, M.
March 2010 -
Made in Holland: the attitude and purchase intention towards (Dutch) designer fashion an international perspective Master Thesis
Lavrijssen, K.
March 2010