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Brand acquisitions What are the drivers of value creation in the context of acquisitions of small brands by large acquirers? Master Thesis
Evangelidis, I.
September 2010 -
How to maintain real customer experience in growing organisations? The effect of knowledge transfer on the quality of customer experience in different locations Master Thesis
Beun, E.M.M. de
September 2010 -
Consumer responses to a globalised advertising policy Is it consumer or product specific? Master Thesis
Bracke, S.N.J.
September 2010 -
Promotional premiums & gender Comparing the effects of free gifts, delayed premiums and price discounts on consumers’ WOM, purchase intentions and general impressions Master Thesis
Mesbah, M.
September 2010 -
Which approaches do firms employ in managing word of mouth communications? Toward creating an integrative framework Master Thesis
Kouzeh, M.
September 2010 -
Mind your language A study of the effect of foreign branding on product evaluations Master Thesis
Debets, N.P.
September 2010 -
Investigating perceived risks in online shopping An applied approach Master Thesis
Hennig, S.P.
September 2010 -
A clean self can prevent people from buying green Master Thesis
Korporaal, W.
September 2010