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The role of personal stories in creative marketing strategies: A necessity or just a nice to have? Master Thesis
WaĆecka, Zuzanna
July 2024 -
Trusting Fake Humans, to have Real Influence: A Comparison of Human vs Virtual Influencers on Source Trust and Purchase Intention Master Thesis
van der Windt, Anouk
July 2024 -
Smart choices: Investigating the potential of personalised digital recommendations in influencing healthier food choices within the online supermarket environment Master Thesis
de Leeuw, Femke
July 2024 -
Psychological conditions influencing employee engagement with the implementation of sustainable innovation in the logistics sector Master Thesis
Bout, Kasper
July 2024 -
Assessing the Influence of Subjective Socioeconomic Status on Individual Motivations for Online Review Engagement in the Luxury Fashion Industry: An Empirical Analysis Master Thesis
Etienne, Emilie
July 2024 -
Disgust on the Plate: Unraveling the Impact of Emotion-Induced Campaigns on Meat Consumption Attitude Master Thesis
van Zijl, Thijs
July 2024 -
What Drives Halal Consumption in the Netherlands? Master Thesis
Arish Alam, Arish
July 2024 -
Influencing Healthier Consumer Choices: Evaluating the Impact of Nudges on Shopping Basket Composition Master Thesis
Kalf, Noor
June 2024