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The influence of high- and low-involvement products on the choice for online and offline buying, moderated by consumer demographics and general time spent online by consumers Master Thesis
Dubbink, Marèll
July 2022 -
Limited time promotions: Deterrent or Success? Master Thesis
Donkersloot, Lisanne
July 2022 -
The Identifiable Villain Effect: Does it help to have someone to hate? Master Thesis
de Jong, Samantha
July 2022 -
The Influence of Gamification Principles on Consumer Engagement, with the Mediating Role of Hope and Compulsion Master Thesis
Cen, Cuiyan
July 2022 -
The interaction between online environments and consumer decision making Master Thesis
Pompe, Puck
July 2022 -
The role of environmental concern and risk aversion on the relationship between message framing and temporal distance on consumers' responses. Master Thesis
Steinebach, Floor
July 2022 -
A Product’s Price is Irrelevant, until it’s not: Incidental Price Effect on Willingness to Pay in an Online Environment Master Thesis
Fygou Tsimtsili, Maria
July 2022 -
Empathic Concern, Personal Distress and the Association with Purchase Intention and Willingness To Pay for Sustainable Apparel Master Thesis
Reiß, Lisa
July 2022