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The moderating role of source credibility on effects of sponsorship disclosure on advertisement effectiveness in the context of influencer marketing on Instagram Master Thesis
Gussow, Liza
August 2018 -
Who do you compare yourself to? Unattainably attractive models vs. normally attractive women Master Thesis
Van Overstraeten, Hanna
August 2018 -
What is the effect of upward social comparison on impulse buying behavior? Master Thesis
Asante, Priscilla
August 2018 -
Intensity of facial expressions as a predictor of commercial effectiveness Master Thesis
Kanakidi, Marianna
August 2018 -
When to use passion or romance in advertising: The interaction between product type and types of sexual appeal in commercials on facial expressions and attitudinal responses Master Thesis
Horning, Karlijn
August 2018 -
“I’ll avoid gluten just like her”: Food choice modelling on social media as a driver of dietary trends Master Thesis
Ischebeck, Lisann
August 2018 -
Animal welfare and consumer behaviour: Irrational behaviour patterns in gastronomy Master Thesis
Eadie, Gus
August 2018 -
The impact of awareness of nudging on the effectiveness of a social nudge and on choice satisfaction Master Thesis
Streefkerk, Martijn
August 2018