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Assortment size and choice overload in online environments Master Thesis
Lufen, Marco
August 2018 -
Interface design, emotional states and consumer behavior in fashion mobile commerce: an empirical investigation Master Thesis
Milio, Beatrice
August 2018 -
How does online review valence impact consumer purchase intention on different products? The moderating role of online review sidedness Master Thesis
Fernandes Diz Lopes, Miguel
August 2018 -
Designing the luxury experience: How do web aesthetics influence emotions, perceived online service quality and satisfaction on luxury brand attitude? Master Thesis
Saegher, Valérie
August 2018 -
Do consumers perceive information overload from online reviews? Research into the effect of online reviews on purchase intention for search and experience goods Master Thesis
van Oostrum, Isotta
August 2018 -
Exploring and predicting the helpfulness of online customer reviews Master Thesis
Williams, Ceri
August 2018 -
A marketing approach to crowdfunding Master Thesis
Snel, Suzanne
August 2018 -
Pushing the appeal of posts on social media; Modelling messages that "stick" Master Thesis
Buiten, Christiaan
August 2018