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Improving Pro-Environmental Communication: The moderating effect of Message Tangibility and Source Credibility on Collectively Framed Messages Master Thesis
Macrelli, Martina
July 2020 -
Green default or environmental information, the way ahead to increase sustainable online shipping choices Master Thesis
van Will, Maartje
July 2020 -
The Art and Science of making Persuasive Creative Advertisements Master Thesis
Roberts, William
July 2020 -
The Effect of Marketing Education on the Perception of Self-Creativity, Product Creativity, and Product Attitude: A comparison between marketers and consumers. Master Thesis
Chronopoulos, Theodoros
July 2020 -
How Company Interaction within the Process of eWOM Influences the Brand Attitudes and Purchase Intentions of Potential Customers Master Thesis
Semedo, Alycia
July 2020 -
The influence of goal congruence on online advertising and the advertising effectiveness Master Thesis
Singh, Sukhpreet
July 2020 -
Studying the robustness of brand awareness with social proof, in a high involvement setting. Master Thesis
de Kerros, Mayeul
July 2020 -
Perceived benefits and risks of online grocery shopping: The moderating effect of the household life cycle Master Thesis
Buijsman, Anniko
July 2020