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Emotional advertisements in green marketing and the moderating role of environmental concern and product category involvement Master Thesis
Jhinkoe-Rai, Devi
July 2021 -
Nudging in the form of social proof and green labels: Changing willingness to buy for sustainable fashion products Master Thesis
Radulski, Aleksandar
July 2021 -
Digital nudges and the purchase intention of meat substitutes Master Thesis
Groenenberg, Janique
July 2021 -
The Influence of Neurotic Personality Traits and Different Marketing Interventions on Panic Buying Behaviour during a Health Crisis Master Thesis
Vande Kerckhove, Fere
July 2021 -
Does a Happy Ending Sell? The Effects of Type of Appeal and Emotional Responses on Advertising Effectiveness and the Moderating Role of Incidental Emotion Master Thesis
van der Vleuten, Elles
July 2021 -
Recommending healthier substitutes within the check-out stage: does it influence customers' intention to switch? Master Thesis
van der Voorn, Melissa
July 2021 -
Anthropomorphizing virtual assistants: Is it beneficial for the consumers & brands? Master Thesis
Francine Carmelita Firdaus Hamelberg, Francine
July 2021 -
Bye Buy! Nudging towards access-based fashion consumption Master Thesis
Mossel, Mar
July 2021