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How do Cause-related-Marketing Fit and Anchor Effects influence charitable giving in an online environment? Master Thesis
Smith, Luke
July 2021 -
Nudging people to donate more to charity Master Thesis
Popescu, Ioana
July 2021 -
The Artsy Sommelier: The Positive Effect of Art on Wine Labels and the Mediation of Culture Master Thesis
Kleine, Hendrik
July 2021 -
The Relative Picture-Word Ratio on Healthy and Unhealthy Food Packaging: The influence of the combination of pictures and words on different types of consumers in a food choice context. Master Thesis
Houterman, Ingeborg
July 2021 -
Green Packaging: the Effect of Sustainable Packaging on Quality Perceptions and Product Choice Master Thesis
Willeboordse, Linda
July 2021 -
Promoting sustainable consumption in the food industry Master Thesis
Bakker, Yara
July 2021 -
The Effect of Charity Appeal’s Framing on Helping Intention and the Underlying Emotional Processes Master Thesis
Bankasli, Zina
July 2021 -
Compensatory Donation – The Impact of Power and Observation on Charitable Behavior Master Thesis
Seiz, Cosima
July 2021