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An investigation into the consequences of cause-related marketing on corporate image A comparative analysis between low-involvement and high-involvement products Master Thesis
Eijkel, N.E. van den
December 2009 -
The effects of non-conscious persuasion on implicit and explicit consumer attitudes A study of the moderating effect of warnings Master Thesis
Ommen, L. van
December 2009 -
The effects of non-conscious persuasion on implicit and explicit consumer attitudes A study of the moderating effect of warnings Master Thesis
Boer, M.E.
December 2009 -
Do I really want what she’s having? The effect of favourable and unfavourable product placements in TV series Master Thesis
Verboom, I.
December 2009 -
Identifying the Dutch social responsible private investor The factors which influence the attitude towards and intention to invest socially responsible Master Thesis
Kalis, M.
December 2009 -
The effect of the color red on product evaluations Master Thesis
Bröcker, C.C.
December 2009 -
Hyperbole and sponsored search are the best things ever! Discovering the effectiveness of online advertising Master Thesis
Burgerhout, A.E.J.
December 2009 -
In-store free samples The effectiveness of four different distribution methods Master Thesis
Kooij, O. van der
December 2009