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Health claims or taste claims? The relative effectiveness of health claim and taste claim packaging for health conscious and unconscious consumers regarding functional food products Master Thesis
Zarogiannopoulou, M.
March 2011 -
Being copied by a private label, flattering or not? A research into the effects of copycatting on the perception of a national brand Master Thesis
Kloet, N.
March 2011 -
What students want!! Research into the factors that influence the online buying intention of Dutch students Master Thesis
Gent, M.A. van
March 2011 -
Preferential sponsoring A research to investigate the importance of personal objectives in sponsorship relationships Master Thesis
Beek, R.M.
March 2011 -
The drivers of trial probability in the sports market Master Thesis
Vandenbussche, J.
March 2011 -
CEO narcissism and its impact on corporate M&A activity Master Thesis
Veraart, M.C.E.
March 2011 -
Front-of-pack nutrition labels When do consumers use them and does this influence purchase intention? Master Thesis
Gent, J.G.C.A.A. van
March 2011 -
Online product presentation A study on the effectiveness of the product presentation of apparel in an online setting Master Thesis
Brouwer, P.C.
March 2011