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The effectiveness of nostalgia in advertising. An appreciation of intertemporal connectedness and its moderating effect on evaluation of nostalgic advertisements Master Thesis
Horn, Clarissa
July 2016 -
The Effectiveness of Nostalgic Advertising after a Brand Transgression – Can Nostalgic Advertising Help a Brand to Mitigate the Negative Consequences of a Brand Transgression on Consumers’ Brand Attitude? Master Thesis
Scharowsky, Saskia
July 2016 -
Does disgust drive moral consumerism? A quantitative study on the effect of disgust on consumers’ purchase intentions of Fairtrade products Master Thesis
Rose, Sammy
July 2016 -
Crowdfunding Campaigns’ Presence in Social Media Master Thesis
Staseluna, Margarita
July 2016 -
Reward Levels in Crowdfunding - How to Increase Your Campaigns Chance for Success Master Thesis
Zijlstra, Sten
July 2016 -
What makes online reviews persuasive? An examination of rational and emotional appeals Master Thesis
Kroft, Ward
July 2016 -
Customers' selection criteria for life insurance in Russia and its implications for marketing strategy Master Thesis
Vershinin, Vladislav
July 2016 -
Consumer perceptions of the effects of goal proximity and goal source on motivation in weight loss goals Master Thesis
Soboleva, Dasha
July 2016