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How Self-Control Impacts the Creation of Word-Of-Mouth Content in an Online and Offline Environment Master Thesis
van de Weijgert, Lisanne
July 2016 -
A Study on the Effect of Emotional Versus Rational Appeals of Sponsored Instagram and Facebook Advertisements on Purchase Intention and Ad Intrusiveness with the Moderating Role of Consumer Attitudes towards Advertisements on Instagram versus Facebook Master Thesis
Kalamerd, Awat
July 2016 -
An analysis on frequency and relative presence of discrete emotion words in Kickstarter campaign texts Master Thesis
van Wijk, Rijnie
July 2016 -
The power of free music: an analysis of artists' success on SoundCloud Master Thesis
Nipius, Sam
July 2016 -
What type of endorsement is the most suitable in an advertisement to positively influence consumer attitudes and purchase intention for fair trade coffee? Master Thesis
de Mik, Edward
July 2016 -
Online Reviews: The Strategic Use of Bloggers as Opinion Leaders Master Thesis
Remie, Laura
July 2016 -
Happy reviewer, happy marketer? Master Thesis
Cools, Manon
July 2016 -
How humorous is violence? A study on the effectiveness of comedic violence advertising and humor advertising, and the role of affective responses. Master Thesis
Saarloos, Arjo
July 2016