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Understanding persuasion of shocking ads The impact of conclusion explicitness on the effectiveness of shocking social ads Master Thesis
Stoyanov, B.S.
March 2011 -
Critical factors for the implementation of CRM in the automotive industry Master Thesis
Adelerhof, R.
March 2011 -
Extending a luxury brand Exploring the reciprocal effect of fit on parent brand attitude Master Thesis
Knapp, S.I.E.
December 2010 -
Understanding the determinants of brand loyalty and dealer loyalty in the Dutch car market The case of the multi-branding car dealer Master Thesis
Nootenboom, T.
December 2010 -
The influence of brand personality and argument strength on consumers’ response towards the brand A moderating role for involvement Master Thesis
Lang, M.V. de
December 2010 -
Uncovering the influence of appeal type and matching The role of information processing and innovativeness Master Thesis
Fon, T.H.
December 2010 -
Implementation intentions formulated by individuals and experts in the service of goal intentions, and their effects on goal completion A research study concerning the fulfillment of flossing advices Master Thesis
Aalbers, R.A.
December 2010 -
Long-term relationships through negotiations Differences by industry Master Thesis
Vermazen, A.J.
December 2010