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Effects of the brand on the brand itself Drivers of brand attitude in cause-related marketing Master Thesis
Ruseva, N.T.
June 2011 -
Parental influences and family communication pattern on adolescents’ brand preference Master Thesis
Man, S.H.
June 2011 -
The Dutch health insurance market Influencing switching behaviour of consumers while choosing a new health insurance Master Thesis
Gugten, M. van der
June 2011 -
Online dating sites Content analysis of the resources sought and offered Master Thesis
Bergsma, B.
June 2011 -
City branding Understanding the determinants of city branding: the case of The Hague Master Thesis
Girwar, R.
June 2011 -
Kennisdeling op basis van social capital en modulariteit Het delen van kennis in de context van Koninklijke Horeca Nederland, Regio Oost Brabant Master Thesis
Mertens, J.
June 2011 -
The perceived quality of free products Master Thesis
Bergmans, E.C.C.
June 2011 -
Know thy market beyond the click: what are the success factors of social networking sites in Japan? the case of Mixi, Facebook and Twitter Master Thesis
Ng, J.
June 2011