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Understanding the voice-text duality: The impact of recommendation modality and processing fluency on customers’ intention to follow recommendations in online shopping Master Thesis
Gutu, Irina
July 2023 -
How does the accuracy of WebGazer changes over time during repetitive choice tasks, and to what extent does the position of buttons moderates this relationship? Master Thesis
van Santen, Femke
July 2023 -
Digital Nudging in the Jewellery Industry using Web-tracking Technology Master Thesis
Kayene Tabina Sekarwangi, -
July 2023 -
How celebrity endorsement affects brand image in the face of celebrity controversy and how brand responses interact Master Thesis
Güse, Bas
July 2023 -
The Effect of City Brand Anthropomorphism on Brand Evaluation: The Moderating Effect of Power Distance Master Thesis
Lu, Limeng
July 2023 -
I’ve got 99 problems, so let’s go shopping Master Thesis
Kalika, Varshana
July 2023 -
The scarcer the better? The role of scarcity, energization, need for uniqueness and social status on perceived value in the fashion industry Master Thesis
du Pont, Mickey
July 2023 -
The future of labelling in the digital environment Master Thesis
Emde, Clara
July 2023