Erasmus University Thesis Repository Publications by Year
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  • The antecedents of participation in the virtual community and its digital environment Master Thesis

    Berg, T. van den

    September 2009
  • Attracting the right investors by doing the right thing Master Thesis

    Hensbergen, L.H.J. van

    September 2009
  • Impulse buying: using ‘upselling’ to increase sales in a B2B market a research about the difference in impulsive buying behaviour between B2C and B2B markets to help Nestlé Waters Direct increase sales via ‘upselling’ Master Thesis

    Hoogerwerf, M.C.E.

    September 2009
  • The reaction of the early majority in the cosmetic business to business market on the introduction of a high-tech product which shows a higher cost price and more possibilities than products where the market is used to, until now Master Thesis

    Ermes, D.C.A.

    September 2009
  • Sponsoring in the Dutch football prime league The influence of preference for a certain club, sports involvement and team identification on the brand awareness and corporate image of the sponsor and on intention to purchase products of the sponsor Master Thesis

    Coenen, J.A.

    September 2009
  • Does thinness sell? How does exposure to models of different body sizes in magazine advertisements affect selfevaluation and product attitude of female teen-age consumers of different body sizes? Master Thesis

    Berns, K.L.

    September 2009
  • Give me a clean product please! Studying perception of consumer contamination in retail settings Master Thesis

    Schoemaker, L.A.

    September 2009
  • Dubbing versus subtitling Language adaptation methods and consumer response to advertising Master Thesis

    Steenbergen, I.

    September 2009
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