-
Healthy Foods Should Look Healthy vs. Sexy: The effect of background color temperatures of food advertisements (healthy vs. unhealthy) on purchase intentions mediated by perceived healthiness and tastiness Master Thesis
Lee, Eunjeong
July 2022 -
Improving Quantitative Decision Making Master Thesis
Rens, Alexander
July 2022 -
Unraveling the Antecedents of Health Consciousness: The Importance of Unit Type and Evaluation Mode on Front-of-Pack Nutrition Claims Master Thesis
Schoots, Priscilla
July 2022 -
The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications. Master Thesis
Dawoud, Mohamed
July 2022 -
The importance of emotions in advertising. The optimal balance of emotions and rational arguments in commercial communications. Master Thesis
Popescu, Andrei
July 2022 -
The outlook of European men on the use of male beauty products: How ready and willing are European men to implement beauty products into their grooming routines? Master Thesis
Gugea, Ana
July 2022 -
The Effect of Risk Framing and Governmental Authority on the Price-perceived Risk Relationship of the Cryptocurrency Bitcoin Master Thesis
Tsakonis, Antaeus
July 2022 -
Understanding the digital channel: The impact of online shopping convenience on BNPL usage among Dutch consumers. Master Thesis
Han, Robin
July 2022