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Marketing innovation The effect of marketing on innovative adoption within a commodity market Master Thesis
Laloe, S.U.
December 2009 -
Loyalty cards in retailing A study into the effect of multiple loyalty cards on store loyalty within the Dutch beauty retailers’ market Master Thesis
Ebbinge, L.M.
March 2010 -
Pro-active marketing during a recession Who can win using which strategies? Master Thesis
Masoud, R.
March 2010 -
Sport sponsorships and scandals The role of company response Master Thesis
Doe, K. van der
March 2010 -
The effective use of a third party label to enhance up trading Master Thesis
Hoefsloot, C.J.C.
March 2010 -
Made in Holland: the attitude and purchase intention towards (Dutch) designer fashion an international perspective Master Thesis
Lavrijssen, K.
March 2010 -
How do promotion design characteristics affect sales results? An investigation of the influence of sales promotion design characteristics on sales in Dutch utilitarian markets with retail scanner data Master Thesis
Thijsen, L.M.A.
March 2010 -
Displaying the unplanned How displays can influence unplanned purchases Master Thesis
Hordijk, M.
March 2010