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Material Goods camouflaged as experiences. Are we more willing to pay their (higher) price? Master Thesis
Dakoura, Maria
July 2023 -
Investigating the effects of environmental, health and animal welfare persuasive appeals on intention to become vegetarian, moderated by self-construal Master Thesis
Kordialik, Aleksandra
July 2023 -
Exploring the Impact of Social Influences on Charitable Giving: A Comparative Analysis of Normative and Informational Influence Master Thesis
Muntendam, Pieter
July 2023 -
Green Charitable Self-Presentation on Social Media: An Experimental Study on the Effective Design of Green Donation Certificates Master Thesis
Lerchen, Anna
July 2023 -
Towards a more sustainable world: Can sports figures help impact consumer attitudes through testimonials? Master Thesis
Angermair, Timna
July 2023 -
Time-Framing in Action: Men Discount the Future More Significantly than Women Master Thesis
Craps, Robin
August 2023 -
The role of psychological factors in shaping prosocial behaviours, perceptions and preferences for donation types Master Thesis
Smits, Fauve
August 2023 -
Luxury brands vs non-luxury in cause-related marketing: the effect on sharing intention Master Thesis
van Diest, Jasper
August 2023