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The role of expertise in influencer marketing, with the moderating effect of closeness Master Thesis
Singh, Raman
May 2024 -
Beyond Compliance: The Dynamics of Privacy Policy Reading through Design, Intent and Readability Master Thesis
van Driel, Yvonne
May 2024 -
Front-of-Pack Labels and Decision-Making Types: Exploring Differential Effects on Maximizers and Satisficers in Shaping Healthier Purchase Intentions Master Thesis
Feldscher, Franziska
May 2024 -
Brand Activism: a Double-Edged Sword. The Effect of Brand Activism on Consumers’ Purchase Intention in Different Contexts Master Thesis
Homan, Daphne
May 2024 -
Within Product Ad Personalization: Nudging Towards Sustainable Purchasing Master Thesis
Vogelpoel, Marten
May 2024 -
As seen on TikTok- A deep dive into role of hashtags on the evaluation of eWOM Master Thesis
Jonathas, Malaika
June 2024 -
Are we telling people what they need to know? The impact of communication format on risk perception Master Thesis
Hoekstra, Julia
June 2024 -
The effect of risk perception on consumers’ trust in public Wi- Fi networks, the mediating role of privacy concerns, and the moderating role of privacy warnings Master Thesis
Gieszen, Floor
June 2024