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Does a Happy Ending Sell? The Effects of Type of Appeal and Emotional Responses on Advertising Effectiveness and the Moderating Role of Incidental Emotion Master Thesis
van der Vleuten, Elles
July 2021 -
Recommending healthier substitutes within the check-out stage: does it influence customers' intention to switch? Master Thesis
van der Voorn, Melissa
July 2021 -
Anthropomorphizing virtual assistants: Is it beneficial for the consumers & brands? Master Thesis
Francine Carmelita Firdaus Hamelberg, Francine
July 2021 -
Bye Buy! Nudging towards access-based fashion consumption Master Thesis
Mossel, Mar
July 2021 -
How do Cause-related-Marketing Fit and Anchor Effects influence charitable giving in an online environment? Master Thesis
Smith, Luke
July 2021 -
Nudging people to donate more to charity Master Thesis
Popescu, Ioana
July 2021 -
The Artsy Sommelier: The Positive Effect of Art on Wine Labels and the Mediation of Culture Master Thesis
Kleine, Hendrik
July 2021 -
The Relative Picture-Word Ratio on Healthy and Unhealthy Food Packaging: The influence of the combination of pictures and words on different types of consumers in a food choice context. Master Thesis
Houterman, Ingeborg
July 2021