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1 Left in Stock! The Effect of a Dark Pattern Detection Support Mechanism on Purchase Intentions in the Context of Scarcity Appeals. Master Thesis
Kostova, Elitsa
September 2020 -
The effectiveness of different communication formats on the risk perception of vaccine hesitancy - a cross cultural study Master Thesis
van Beijnum, Janita
September 2020 -
The role of Uncertainty Tolerance, Materialism, and Brand Visibility on consumers’ preference for access-based purchases Master Thesis
Beraite, Raminta
September 2020 -
Native advertising and the use of source disclosure Master Thesis
van Calcar, Pieter
September 2020 -
The Effect of Concrete Communications Priming Independent Self-construal on Intended Pro-environmental Behaviour Master Thesis
van der Werf, Isa
September 2020 -
How can shifting advertising focus help promote green solutions across cultures Master Thesis
Snel, Celeste
September 2020 -
Exploiting the rainbow. Moderating role of attitude towards LGBTQ+ people in the effects of pride-washing on brand attitude. Master Thesis
Halinska, Agata
September 2020 -
The interplay between nudges and customization in making healthier food choices Master Thesis
Koekenberg, Wiepke
September 2020