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New product exclusivity: does it matter to consumers? Consumer perception of exclusive product launches in the consumer packaged goods industry Master Thesis
Berge, S.R.J. ten
February 2015 -
Product launches and campaign content on Facebook Master Thesis
Ölçer, D.Z.
February 2015 -
Drivers and barriers to internationalization for mobile application companies An exploratory study Master Thesis
Lamprou, O.
February 2015 -
The start-up, growth, internationalisation and success of entrepreneurial firms Master Thesis
Fraßa, N.E.A.
February 2015 -
Facebook activity of pharmaceutical companies and its relationship with perceived objectivity and trustworthiness among patient organizations Master Thesis
Börlin, R.G.
February 2015 -
A global approach to innovative efficiency and intensity Implications for operating performance, market valuation, and country-level determinants Master Thesis
Albrecht, N.
February 2015 -
Vertical product line extensions in the smartphone industry To extend or not to extend, that is the question Master Thesis
Armonaite, E.
February 2015 -
Ambidexterity in marketing: how to become an ambidextrous marketeer and the impact on job performance a network perspective Master Thesis
Caselli, V.
February 2015