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Brand loyalty across technology generations Are consumers brand loyal across several generations of mobile phones? Master Thesis
Kettelhack, A.M.
September 2013 -
WOM and online social networks Single referral preferences Master Thesis
Rekers, J.D.
September 2013 -
Reviewing consumer reviews Introducing the role of the reviewer Master Thesis
Steinbrenner, P.
September 2013 -
Experience in corporate development activities as a driver of firm performance Whether more experience in M&A, alliances and divestitures positively impacts large firm performance throughout the economic cycle Master Thesis
Vojevoda, K.
September 2013 -
How do next-generation branding strategies influence consumers’ purchase intentions and willingness to pay in the context of sequential brand introductions? The moderating role of product features and price levels Master Thesis
Dogan, I.
June 2013 -
Understanding variations in social capital Why people matter Master Thesis
Pantophlet, S.D.A.
June 2013 -
How and why does a start of the value-chain company implement a sustainable innovation into its product portfolio? Master Thesis
Değer, I.S.
June 2013 -
Viral marketing on Facebook The overrated influence of sweepstake promotions Master Thesis
Lersch, H.D.C.
June 2013