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Content that Clicks: Comparing the Influence of User-Generated and Brand-Generated Content on Consumer Behavior with Brand Awareness as a Moderator. Master Thesis
Fatah, A.R.
August 2024 -
The View from the Street: How Urban Environmental Features Shape Housing Prices in Rotterdam Master Thesis
Wolff, L.C.
August 2024 -
Optimizing Coupon Strategy in Fashion Retail: A Product Attributes Approach using Machine Learning Master Thesis
Nguyen, T.H.
August 2024 -
The Impact of Physical Attractiveness and Communication Style on Brand Perception and Purchase Intention with Type of Influencer as a Moderator Master Thesis
Baigorria Montalvo, E.C.
August 2024 -
Addressing the Marketing-Finance Interface through Stakeholder Risk: A Machine Learning Approach Master Thesis
Haasjes, M.F.
August 2024 -
Comparison of multiple prediction models on customer conversion of financial services customers Master Thesis
Sarafopoulos, S.
August 2024 -
Reaching Beyond the Stars: A Comparative Review Text Mining Study on the Factors Driving Customer Satisfaction and the Presence of Social Influence in the Refurbished Smartphone Market. Master Thesis
Dorst, P. van
August 2024 -
Predicting Skipping Behavior in Music Streaming: The Impact of Recommendation Types on User Engagement Master Thesis
Bilibok, B.
August 2024