-
How a brandÂ’s reaction to societal and political events influences brand reputation, using the example of the Russian invasion of Ukraine Bachelor Thesis
Davydova, S.V.
September 2023 -
Analyzing the Influence of Pricing and Product Information on Packaging on Consumer Buying Behavior: The Mediating Role of Customer Satisfaction Bachelor Thesis
Shirinli, F.
September 2023 -
What do master students find important when selecting their post-graduate job in The Netherlands? Bachelor Thesis
Hausler Ruiz, S.
September 2023 -
The effect of celebrity CEOs on brand perception and consumer behaviour Bachelor Thesis
Ceylan, H.B.
September 2023 -
When is the best time to enter a subscription platform? Analysis of the game subscription platform entry strategies from the perspective of the game developers Master Thesis
Rozalski, M.A.
September 2023 -
The Impact of Cross-Channel Integration on the Profitability of Apparel Retailers Master Thesis
Ster de Paula Beltrao, T.
September 2023 -
The effects of partnering with Superstars on Video Games' Quality and Video Games' Sales: A Social Network Perspective Master Thesis
Raadsheer, V.D.
September 2023 -
Unlocking Investment Potential in Peer to Peer Lending: Integrating Machine Learning Insights for Informed Decision Making Master Thesis
Singh, H.
September 2023