Erasmus University Thesis Repository

Musical congruency in TV commercials The influence of musical congruency on the product evaluation in TV commercials Master Thesis

Bouma, L.

June 2009
Managing interorganizational strategies through periods of internal and external change by way of adaptation to trust and social control A process approach Master Thesis

Zachariasse, O.A.

June 2009
Jan, when are we going to watch Dostana? Bollywood and its non-Indian Dutch audience Master Thesis

Jadoenath, S.A.

June 2009
Competition and private benefits of control Do exogenous changes in the intensity of competition affect the private benefits of control? Master Thesis

Bhagola, A.A.

June 2009
A study to the relationship between the diversity of the top management team characteristics of the members of the dedicated alliance function and alliance performance of pharmaceutical firms Master Thesis

Gönç, Z.

June 2009
Maximizing the benefits of open enrollment programmes in executive education The role of training related motivation on training outcomes Master Thesis

Ommeren, S. van

June 2009
The variety and arrangement of the flower assortment in a supermarket A field study in eight Albert Heijn stores Master Thesis

Hordijk, W.T.

June 2009
Phonetic symbolism and the implications for brand names Master Thesis

Bouritius, A.M.L.

June 2009

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