Erasmus University Thesis Repository

Impulse buying: using ‘upselling’ to increase sales in a B2B market a research about the difference in impulsive buying behaviour between B2C and B2B markets to help Nestlé Waters Direct increase sales via ‘upselling’ Master Thesis

Hoogerwerf, M.C.E.

September 2009
The required rate of return on operating assets A business combinations approach of allocating company’s WACC among its operating assets Master Thesis

Chernev, A.I.

September 2009
The value implication of hiring multiple financial advisors by acquiring firms Master Thesis

Yao, X.

September 2009
The reaction of the early majority in the cosmetic business to business market on the introduction of a high-tech product which shows a higher cost price and more possibilities than products where the market is used to, until now Master Thesis

Ermes, D.C.A.

September 2009
Sponsoring in the Dutch football prime league The influence of preference for a certain club, sports involvement and team identification on the brand awareness and corporate image of the sponsor and on intention to purchase products of the sponsor Master Thesis

Coenen, J.A.

September 2009
Shaping business reality Media coverage of hedge funds in the UK Master Thesis

Bruijne, L. de

September 2009
Zorgen verschillen tussen uitzendkrachten voor variatie in motivatie en loyaliteit? Master Thesis

Norel, H.A. van

September 2009
Does thinness sell? How does exposure to models of different body sizes in magazine advertisements affect selfevaluation and product attitude of female teen-age consumers of different body sizes? Master Thesis

Berns, K.L.

September 2009

Publication

Impulse buying: using ‘upselling’ to increase sales in a B2B market a research about the difference in impulsive buying behaviour between B2C and B2B markets to help Nestlé Waters Direct increase sales via ‘upselling’ Master Thesis

The required rate of return on operating assets A business combinations approach of allocating company’s WACC among its operating assets Master Thesis

The value implication of hiring multiple financial advisors by acquiring firms Master Thesis

The reaction of the early majority in the cosmetic business to business market on the introduction of a high-tech product which shows a higher cost price and more possibilities than products where the market is used to, until now Master Thesis

Sponsoring in the Dutch football prime league The influence of preference for a certain club, sports involvement and team identification on the brand awareness and corporate image of the sponsor and on intention to purchase products of the sponsor Master Thesis

Shaping business reality Media coverage of hedge funds in the UK Master Thesis

Zorgen verschillen tussen uitzendkrachten voor variatie in motivatie en loyaliteit? Master Thesis

Does thinness sell? How does exposure to models of different body sizes in magazine advertisements affect selfevaluation and product attitude of female teen-age consumers of different body sizes? Master Thesis

About

Publication

Impulse buying: using ‘upselling’ to increase sales in a B2B market a research about the difference in impulsive buying behaviour between B2C and B2B markets to help Nestlé Waters Direct increase sales via ‘upselling’ Master Thesis

The required rate of return on operating assets A business combinations approach of allocating company’s WACC among its operating assets Master Thesis

The value implication of hiring multiple financial advisors by acquiring firms Master Thesis

The reaction of the early majority in the cosmetic business to business market on the introduction of a high-tech product which shows a higher cost price and more possibilities than products where the market is used to, until now Master Thesis

Sponsoring in the Dutch football prime league The influence of preference for a certain club, sports involvement and team identification on the brand awareness and corporate image of the sponsor and on intention to purchase products of the sponsor Master Thesis

Shaping business reality Media coverage of hedge funds in the UK Master Thesis

Zorgen verschillen tussen uitzendkrachten voor variatie in motivatie en loyaliteit? Master Thesis

Does thinness sell? How does exposure to models of different body sizes in magazine advertisements affect selfevaluation and product attitude of female teen-age consumers of different body sizes? Master Thesis

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