Erasmus University Thesis Repository

Design of a replenishment strategy for hybrid products A case study in the apparel industry at Reebok Master Thesis

Hoekstra, P.I.

March 2010
Cross-couponing effects on new product introductions in the cosmetic industry Master Thesis

Aantjes, M.D.

March 2010
The credit crisis and liquidity of options and stocks How did the credit crisis affect the relation between option and stock liquidity? Master Thesis

Lee, P.H. van der

March 2010
Mobile advertisement Does personalization of the mobile advertisement influences the overall attitude towards mobile advertisement? Master Thesis

Jongerius, F.

March 2010
Zipping TV commercials To what extent will brand recognition be influenced when fast-forwarding TV commercials? Master Thesis

Bakker, R.P.

March 2010
Autopreneurship A study on entrepreneurs in the car dealer market Master Thesis

Meeuwisse, C.D.

March 2010
The mission statement Reputation under threat? Master Thesis

Westerhuis, B.F.

March 2010
(Uit)Zicht op Gezonde Teelt Besluitvorming rond het gewasbeschermingsbeleid in Nederland in de periode 2000-2004 Master Thesis

Geus, Leen de

March 2010

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