Publication
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March 2011
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Innovation contests as a new form of open innovation The impact of innovation contests used as a marketing tool on observers Master Thesis
March 2011 -
March 2011
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March 2011
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Effects of performance on TMT diversity Is composition of top management teams influenced by organizational performance? Master Thesis
March 2011 -
March 2011
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March 2011
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Cause-related marketing How concreteness of the message affects consumer support and the role of skepticism Master Thesis
March 2011