Publication
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Effect of MBOs on management autonomy A case study analysis of PE and non-PE backed MBOs Master Thesis
September 2012 -
Cognitive and attitudinal effects of comparative print advertising Differentiation, consumer attitudes and purchase intention Master Thesis
September 2012 -
The social shopping transformation Forms of social shopping and prospects of changes for fashion retail industry players Master Thesis
September 2012 -
The influence of babies on intertemporal choice behavior Master Thesis
September 2012 -
September 2012
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September 2012
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The effects of culture cues on ethnic targeted advertising Uncovering the mindset of biculturals Master Thesis
September 2012 -
September 2012