Erasmus University Thesis Repository Publications by Year
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Publication

  • Celebrity endorsement The underlying factors of celebrity endorsement on the positive effect of the behavioral attitude of consumers towards celebrity endorsement in the food industry Master Thesis

    Leow, L.M.

    September 2012
  • The impact of organizational culture on the success of product innovation projects within SMEs Master Thesis

    Kruijk, S.R.M.

    September 2012
  • The influence of humor in commercials on implicit and explicit attitudes Master Thesis

    Tjin, M.J.N.

    September 2012
  • Gifts giving behavior A closer look into the effect of gender, relationship status & occurrence in gift giving behavior Master Thesis

    Harjani, S.

    September 2012
  • Governance and performance in charities Effect of external appointments of the supervisory board on organizational efficiency and effectiveness Master Thesis

    Taal, M.L.

    September 2012
  • Trust and knowledge-worker productivity Master Thesis

    IJssel de Schepper, R.L.

    September 2012
  • Do business models improve entrepreneurs’ performance at the bottom of the pyramid? A study about the relationship between entrepreneurs’ performance and business models in Malawi’s sanitation sector Master Thesis

    Wang, L.

    September 2012
  • The reputation of investment banks on the pricing of IPO’s in China Master Thesis

    Miltenburg, R.A.

    September 2012
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