Erasmus University Thesis Repository

Clash of emotions Effects of different emotional states on guilt-arousing advertising Master Thesis

Onda, J.

December 2010
Succeeding to succeed CEO successor type, charisma and strategic choice behaviour Master Thesis

Foerstmann, W.

December 2010
Does a product platform process fit?: alignment of the NPD process to a product’s business environment and product architecture : case study in high-tech industry Master Thesis

Heijden, R.G.T. van der

December 2010
Nostalgia in printed advertisements The mediating role of advertisement credibility and the moderating role of brand familiarity Master Thesis

Hoven, J.C.N. van den

December 2010
Reification in management research Avoiding and/or minimizing negative consequences Master Thesis

Lange, J. de

December 2010
China as source of FDI Unique going global strategy and does China in the role of acquirer in CBM&A create value? Master Thesis

Chu, M.M.

December 2010
Referral reward programs for travel agencies in Facebook and Hyves An exploratory research on effectiveness and ethics of using online referral reward programs for Dutch travel agencies Master Thesis

Jongerius, R.B.

December 2010
The enterprise for excellence The pursuit of sound corporate governance practices in and enhanced performance of the Dutch accounting industry Master Thesis

Pruijssers, J.K.L.P.

December 2010

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