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The creative process in innovative online communities Master Thesis
Josten, Frederik
February 2019 -
“We already think of the marketing behind it.” An exploratory qualitative research of the online sharing behaviour of consumers, and the implications for viral marketing. Master Thesis
Q. Brouwer
February 2019 -
Detecting biases in equity crowdfunding: Does gender or ethnicity influence funding success? Master Thesis
Willemse, Bo
February 2019 -
The interplay of CSR history length and crisis type on consumer perceptions of organizational responsibility Master Thesis
Perakis, Alex
February 2019 -
The Effect of Cultural Distance on Financial Performance in M&As Master Thesis
Malhotra, Arjun
February 2019 -
Beyond teaser ads: How does teaser ad and landing page vagueness influence consumer behavior? Master Thesis
Fleskens, Cyrille
February 2019 -
When expectation meets reality: The role of teaser ad evoked expectations and the actual product on electronic word-of-mouth and brand attitude Master Thesis
Grohn, Jamie
February 2019 -
Cross-cultural differences in the effectiveness of social media teaser ads Master Thesis
Pellegrino, Anna
February 2019