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The Effects of Brand Familiarity, Privacy Concerns, and Purpose of Use on Consumers’ Intention to Purchase Consumer Wearables Master Thesis
Visser, Mandy
July 2023 -
The effect of enhancing sustainable labels with additional information cues on consumers’ purchase intention and perceived sustainability Master Thesis
van Weert, Pascale
July 2023 -
The impact of social influence, attitude and reference groups on the purchase intention of electric vehicles Master Thesis
van der Voort, Steven
July 2023 -
Consumer recycling behavior: Shifting consumers towards sustainable disposing of mobile phones Master Thesis
Commissaris, Koen
July 2023 -
Promoting sustainable tourism: An examination of the interaction between goal framing, construal appeal, and proximity appeal in communication Master Thesis
Kahr, Sebastian
July 2023 -
The role of one’s meat attachment on the effectiveness of different plant-based ad appeals Master Thesis
Tang, Yvonne
July 2023 -
The effectiveness of rational vs. emotional advertising of sustainable coffee Master Thesis
Harutunian, Melina
July 2023 -
Captivating Consumers in 6 Seconds: The Impact of advertising duration with Emotional vs. Rational Appeals in TikTok Advertisements Master Thesis
Brühöfner, Antonius
July 2023