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Experience vs. product framing: exploring the effects on purchase intention and the role of consumer trust Master Thesis
Rouach, Louis
July 2021 -
Modern-Day Pain of Paying: How Spending From Either Individual or Joint Resources Affects Pain of Paying Master Thesis
Hamelink, Megan
July 2021 -
Consumers' brand choice when shopping for groceries Master Thesis
Stolk, Romy
July 2021 -
The effectiveness of message styles on company attractiveness: warmth versus competence Master Thesis
Sabrina, Sella
July 2021 -
Evolutionary Algorithm Principles Applied to Creative Agencies: Fostering Employee Creative Self-Efficacy Through Openness to Risk and Goal-Orientation Master Thesis
Seneda, Isaque
July 2021 -
The Effectiveness of Affect: An Exploration of Narrative Rationality, Customer Personality, and Ad Effectiveness Master Thesis
Keizer, Demi
July 2021 -
Is Feeling Good All Equally Good? Different Specific Positive Emotions in Advertising and their Effects on Consumer Behaviour Master Thesis
Jhee, Hyundo
July 2021 -
The Role of Advertising Appeal in Sustainable Fashion Consumption Master Thesis
Sabharwal, Anjali
July 2021